This course develops a disciplined approach to lean startup thinking and product validation. Rather than treating an idea as proven, learners practise converting assumptions into testable questions, discovering customer pain, designing hypotheses and choosing low-cost experiments that produce evidence. The curriculum covers customer interviews, surveys, MVP thinking, actionable metrics, pricing and demand tests, and the decision logic behind pivot, persevere or stop choices. It also addresses how to communicate validation evidence to stakeholders and how to organise learning into a focused validation sprint and 90-day product-learning plan. Frameworks such as problem-discovery funnels, pain maps, assumption maps, commitment ladders and evidence-review boards are paired with startup cases throughout. The result is an applied course for founders, product professionals and innovation teams who need a clearer way to learn before scaling a product decision.
Validate assumptions faster with evidence-led experiments and learning loops
This module develops practical capability in Lean Startup Mindset and Validation Discipline. Learners work with Lean startup in action and Assumption-to-evidence discipline to connect the topic with a structured application approach. The supplied Startup case: loyalty feature provides a realistic context for applying the ideas and examining the decision process. The module closes with the source-defined recap, activity or reflection to convert learning into a concrete next step.
This module develops practical capability in Customer Problem Discovery and Pain Mapping. Learners work with Problem discovery funnel and Pain map canvas to connect the topic with a structured application approach. The supplied Startup case: clinic owners provides a realistic context for applying the ideas and examining the decision process. The module closes with the source-defined recap, activity or reflection to convert learning into a concrete next step.
This module develops practical capability in Value Proposition and Hypothesis Design. Learners work with From promise to hypothesis and Assumption map to connect the topic with a structured application approach. The supplied Startup case: retailer freelancers provides a realistic context for applying the ideas and examining the decision process. The module closes with the source-defined recap, activity or reflection to convert learning into a concrete next step.
This module develops practical capability in MVP Thinking and Experiment Design. Learners work with MVP = learning vehicle and Effort-learning matrix to connect the topic with a structured application approach. The supplied Startup case: HR wellness pilot provides a realistic context for applying the ideas and examining the decision process. The module closes with the source-defined recap, activity or reflection to convert learning into a concrete next step.
This module develops practical capability in Customer Interviews, Surveys and Insight Capture. Learners work with Interview question ladder and Insight capture discipline to connect the topic with a structured application approach. The supplied Startup case: first-time earners provides a realistic context for applying the ideas and examining the decision process. The module closes with the source-defined recap, activity or reflection to convert learning into a concrete next step.
This module develops practical capability in Metrics That Matter and Learning Loops. Learners work with Actionable metric filter and Learning loop dashboard to connect the topic with a structured application approach. The supplied Startup case: online fitness coaching provides a realistic context for applying the ideas and examining the decision process. The module closes with the source-defined recap, activity or reflection to convert learning into a concrete next step.
This module develops practical capability in Pricing, Demand Testing and Market Signals. Learners work with Commitment ladder and Demand test canvas to connect the topic with a structured application approach. The supplied Startup case: attendance tool provides a realistic context for applying the ideas and examining the decision process. The module closes with the source-defined recap, activity or reflection to convert learning into a concrete next step.
This module develops practical capability in Pivot, Persevere or Stop Decisions. Learners work with Evidence review board and Decision logic to connect the topic with a structured application approach. The supplied Startup case: grocery subscription provides a realistic context for applying the ideas and examining the decision process. The module closes with the source-defined recap, activity or reflection to convert learning into a concrete next step.
This module develops practical capability in Product Validation Communication and Stakeholder Buy-in. Learners work with Validation storyline and Stakeholder update structure to connect the topic with a structured application approach. The supplied Startup case: SaaS onboarding provides a realistic context for applying the ideas and examining the decision process. The module closes with the source-defined recap, activity or reflection to convert learning into a concrete next step.
This module develops practical capability in Validation Sprint and 90-Day Product Learning Plan. Learners work with Validation sprint canvas and 90-day product growth plan to connect the topic with a structured application approach. The supplied Career case: product analyst provides a realistic context for applying the ideas and examining the decision process. The module closes with the source-defined recap, activity or reflection to convert learning into a concrete next step.