Generative AI in Marketing

Rated 4.5 out of 5

Generative AI in Marketing

COURSE OVERVIEW

Transform the way you plan, create, and deliver marketing campaigns with Generative AI in Marketing – a hands-on course designed for modern marketers and brand strategists. Learn how to use AI to generate high-impact content, analyze consumer behavior, personalize customer journeys, and optimize campaigns for better ROI. Through real-world examples and case studies, this course helps you master AI-powered tools and ethical practices shaping the next generation of digital marketing.

WHAT YOU'LL LEARN

By the end of this course, you’ll be able to:

Use Generative AI tools to create ad copies, visuals, blogs, and social media content.
Leverage AI to segment audiences and personalize engagement at scale.
Apply AI for predictive analytics, SEO, and campaign optimization.
Understand ethical boundaries in AI marketing to maintain brand credibility.

Create Smarter, Engage Better - Redefine Marketing with Generative AI.

CURRICULUM

Module 1: Introduction to Generative AI and Its Evolution

Topics Covered:

Discover what makes Generative AI revolutionary. Learn about its origins, evolution, and impact on industries.

What is Generative AI (GenAI)?
History and milestones in AI development
Traditional AI vs Generative AI
Key drivers: Big data, compute power, neural networks
Real-world applications
Limitations and ethical considerations

Module 2: Fundamentals of Large Language Models (LLMs)

Topics Covered

Understand how LLMs like GPT and BERT work behind the scenes and their responsible use.

How LLMs work (Transformers, Attention Mechanism)
GPT, BERT, T5, PaLM – comparisons & use cases
Training vs Inference
Prompt engineering basics
Zero-shot, few-shot, fine-tuning
Responsible use of LLMs

Module 3: Generative AI Tools and Platforms

Topics Covered

Explore the most popular and powerful AI tools used worldwide.

ChatGPT, Bard, Claude, Bing AI, GitHub Copilot
Image generation: DALL·E, Midjourney, Stable Diffusion
AI for video, music, and voice
Open-source vs Proprietary GenAI tools
Tool selection based on your goals

Module 4: Prompt Engineering and Task Design

Topics Covered

Master the art of writing precise prompts and designing AI-driven tasks.

Anatomy of a good prompt
Prompting strategies: Zero-shot, few-shot, chain-of-thought
Task types: summarization, translation, code generation, etc.
Tool-specific prompting examples (ChatGPT, Claude, Bard)
Avoiding hallucinations and bias via prompt tuning

Module 5: Ethical, Legal, and Societal Implications of GenAI

Topics Covered

Understand the moral and professional boundaries of using AI responsibly.

AI hallucinations, plagiarism, misinformation
Bias and fairness in LLMs
Copyright and content ownership
AI and job displacement
Global perspectives on AI regulation
Responsible AI frameworks (OECD, EU AI Act)

Module 6: GenAI in Everyday Productivity & Collaboration

Topics Covered

Turn AI into your productivity partner and workplace assistant.

Writing, summarization, and content creation with AI
AI in Excel, PowerPoint, CRM, and Docs
Workflow automation with Zapier and Make
AI for meetings, brainstorming, and reporting
Chatbots and virtual assistants

Module 7: Content & Creative Marketing with GenAI

Topics Covered

Learn how AI revolutionizes content creation and branding through automation, personalization, and creativity.

Automated ad copy, blog, and social media generation
Personalization at scale (emails, product recommendations)
AI-powered design and creative branding tools
Case study: Campaign automation with GenAI

Module 8: Customer Insights & Engagement

Topics Covered

Discover how GenAI enhances customer understanding and engagement through predictive insights and AI-driven interactions.

Customer segmentation using AI-driven analysis
AI chatbots and virtual influencers for brand engagement
Sentiment and trend analysis using GenAI
Case study: Customer journey optimization

Module 9: Data-Driven Marketing Strategy with GenAI

Topics Covered

Explore strategic marketing powered by data intelligence, predictive analytics, and responsible AI practices.

Predictive demand forecasting with AI
AI-enhanced SEO & search optimization strategies
A/B testing and campaign performance improvement via GenAI
Ethical concerns: Deepfakes, misinformation, and responsible AI marketing

WHO SHOULD ENROLL

Digital marketing professionals and strategists
Content creators and brand managers
Entrepreneurs and startup founders
Students and professionals aiming to integrate AI into marketing roles

WHAT YOU'LL GET

Industry-recognized certification upon completion.
Real-world case studies and guided assignments
Practical exposure to AI-driven campaign design
Expert mentorship and feedback on practical assignments.
Access to Course Content

PROJECT SUBMISSION

Choose Your Project Topic

- Explore the project topics available in the LMS.
- Check the project description, learning outcomes, and required skills.
- Ask your guide/mentor if you need help selecting a topic.
- Finalize your topic and proceed.

Submit Your Project

- Follow the Project Submission Guidelines (format, font, spacing, citations).
- Your report will go through a plagiarism check, so keep it original.
- Upload your final PDF report and any supporting files to the LMS.

Project Evaluation

- Your project is evaluated by:
  - Organization Mentor
  - Internal Faculty Supervisor
- They assess you on:
  - Quality and clarity of your report
  - Depth of understanding
  - Application of concepts to real tasks
  - Problem-solving skills
  - Professional behaviour and timely submission
  - Viva/Presentation (if required)
- Credits (2–4) are awarded as per UGC NEP 2020 guidelines.

Certificates & Results

- Your Internship Certificate will be issued after:
  - Report approval
  - Evaluation completion
  - Uploading the organization certificate
- Download your Internship Completion Certificate directly from the LMS.

OUTCOME

By completing this course, you’ll be ready to:

Design and execute AI-powered marketing campaigns, gain actionable customer insights, and automate creative workflows.
You’ll become a future-ready marketer equipped to lead in the era of intelligent, data-driven marketing.